Watercolor illustration of a sailboat with two blue-gray sails, wooden deck, and pink life preserver
Hand-painted yellow sun with a round center and triangular rays
Pink butterfly illustration with darker pink wing markings on a transparent background
Pink watercolor disco ball with a grid of reflective square tiles

AMANDA

BERCO

Founder and First Mate Amanda Berco leaning against the pier smiling in a white dress
Round nautical emblem with anchor, rope knot, and the initials A&B, labeled “Founder &” and “First Mate,” established 2026.
Founder & First Mate
Hand-drawn golden yellow sun with a round center and triangular rays on a transparent background
Pink watercolor globe with a tiled grid pattern
Hand-drawn wooden arrow sign labeled “BEACH,” pointing right
Mother in a pink dress playing with her young daughter beneath a fringed patio umbrella in a lush outdoor setting
Hi, I’m Amanda

I’m a mom, entrepreneur, founder of Busy Bees Babysitting, and someone who has always believed life should have a little more fun in it. I love bringing people together, discovering new places, celebrating the everyday moments, and sharing the brands, experiences, and little luxuries that make life better.

My world is a mix of motherhood, business, travel, friendship, family adventures, great food, sunshine, and plenty of reasons to say YES. I share it all with a playful point of view, a sense of humor, and a genuine love for connecting people with things I’m excited about.

I call San Diego home, where life is usually some mix of family, business, beach days, great food, time on the boat, and making room for a little adventure along the way.

Watercolor illustration of a golden jeweled crown with decorative points and pink gemstones
Illustration of a pink grapefruit cocktail in a short glass garnished with a grapefruit wedge and lemon peel
Watercolor illustration of a sailboat with two blue sails and a pink life preserver
Pink butterfly illustration with a darker pink heart-shaped marking on its wings
Hand-drawn pink rolling suitcase with vertical stripes, handle, side grips, and wheels

Around here, I’m all about creating a life I love and having plenty of fun along the way. I’m building businesses, raising my girl, making memories with the people I love, and saying yes to the moments that make life feel full.

Family walking beside a turquoise Moke vehicle on a sunny residential street

coastal living

Pink anchor wrapped with beige rope

MOTHERHOOD
& FAMILY

Pink nautical anchor wrapped with a beige rope against a transparent background

Travel & Adventure

Illustration of a pink ship anchor with a beige rope wrapped around it

founder

Pink anchor wrapped with beige rope

first mate

Founder & First Mate

“busy bees” logo with a bee icon inside a yellow hexagon

Busy Bees Babysitting

Amanda is the founder and Queen Bee behind Busy Bees Babysitting, the childcare community she built to make life a little easier, sweeter and more fun for families. Since launching, Busy Bees has provided more than 2 million hours of childcare while creating flexible work and income for more than 3,500 incredible Bees. Today, the Hive is buzzing in San Diego, Phoenix, Tucson, Chicago, and Boise, with even more cities on the horizon.

Nautical Bowls teal and white circular logo featuring a stylized ocean wave, “Super Food,” “Super Life,” and established 2018 text

Nautical Bowls

The Bercos’ newest family venture comes with a side of sunshine. Nautical Bowls serves up fresh, colorful bowls made with wholesome ingredients, bringing something delicious, feel-good, and very San Diego to the family business lineup.

Stylized blue sailboat with multiple sails on dark water

San Diego Sailing Experiences

For more than 15 years, Amanda’s husband, Aaron, has been at the helm of San Diego Sailing Experiences, giving guests a front-row seat to the best of San Diego Bay. Think salty air, sunshine, waterfront views, military ships, historic landmarks, and a great excuse to spend the day on the water.

Vintage nautical emblem featuring an anchor, the initials A & B, and text reading “Founder &,” “Est. 2026,” and “First Mate.”
Father and two young daughters watching swimmers from a seaside boardwalk at sunset
Smiling family portrait of parents holding their young daughter outdoors in bright sunlight
Soft pink heart-shaped illustration
Smiling father in a blue cap holds a young daughter beside a woman in a bright outdoor family portrait.